Indigo Love of Reading Foundation Launches 12th Annual Adopt-A-School Program to Enrich Elementary School Libraries

After a difficult pandemic year, more than 150 high-needs schools across Canada will benefit from this popular fundraiser when students return to class.

TORONTO, September 8, 2021 /CNW/ – The Indigo Foundation for the Love of Reading is pleased to announce the 2021 launch of the Adopt a school program, now in its 12and year supporting children’s literacy. From September 13 to October 3Indigo, Chapters and Coles will unite with communities across Canada to raise funds for 153 elementary school libraries in need, with 100% of funds going directly to schools.

After a difficult 2020-2021 school year, the Adopt-a-School program is more important than ever to ensure libraries across the country are equipped to support students in their learning. With students returning to school this fall, it is essential that school libraries have adequate resources to inspire a love of reading and lifelong literacy skills. It is also important to ensure that schools have access to quality and diverse books that provide a better understanding of their peers and communities, as well as connecting children with books that reflect their own cultures.

“This past year has been exceptionally challenging for students and educators across the country. In schools where new books and teaching resources are already limited during the pandemic, remote learning and school closures have created even greater barriers to student literacy,” said Rose Lipton, Executive Director of the Indigo Foundation for the Love of Reading. “Many people don’t realize that schools in socio-economically disadvantaged communities across Canada have limited library budgets, leaving vulnerable students with inadequate piles filled with outdated and tattered books. It is important that we invest in school libraries through Canada where every child has access to books and the opportunity to fall in love with reading.”

Indigo founded the Indigo Love of Reading Foundation in 2004 and is dedicated to putting books into the hands of elementary school children in need through Canada. The Adopt-a-School program connects communities with local and remote schools to raise funds to provide quality library resources at participating schools, with the goal of adding a book for every child to their often aging library collections and obsolete. Remote communities often have limited resources and generally do not have access to an Indigo, Chapters or Coles store, for example, Canoe Lake Miksiw School in Canoe Narrows, Saskatchewan is adopted this year by Indigo Conestoga in Waterloo, Ontario.

“Having the right learning resources and a good variety of books is important to fostering a love of reading in students,” said Matthew Grayprincipal of West Central Public School in Prince Albert, Saskatchewan. The school has previously participated in the Adopt-a-School program. “Before Indigo’s Adopt-a-School program, we didn’t have enough contemporary materials in our library for our students and we couldn’t afford an upgrade. To keep students engaged and books in their hands , libraries should be accessible, up-to-date and offer a variety of options for all abilities and tastes.At our school, the aim is to develop the writing and reading skills of our students, and the Indigo curriculum Adopting a school allows us to get closer to it.

How to get involved:

individuals across Canada are invited to support a school in need in store or online and impact the lives of children in communities in need by providing much needed educational resources to these schools. At the end of the program, 100% of funds raised through the schools’ online fundraising pages will also be donated to participating schools. All participating schools receive the funds in the form of e-gift cards to support their library rejuvenation and enjoy a 30% discount on books at Indigo, Chapters and Coles stores when using program donations.

  • Support in store: During the three-week program beginning September 13, each Indigo, Chapters and Coles store will “adopt” a local elementary school in need to raise funds on their behalf. Visit your local Indigo, Chapters or Coles to donate cash today.
  • Donate online: In addition to in-store support, all participating schools will have online fundraising pages here to amplify awareness and help raise funds. Visit the Adopt-a-School online fundraising page to support school libraries through Canada today.

For more information on how to get involved, visit

About the Indigo Love of Reading Foundation
Indigo Books & Music Inc. founded the Indigo Love of Reading Foundation in 2004 to address the underfunding of elementary school public libraries. To date, the Foundation has committed more than $33 million to over 3,000 high-needs schools, reaching over 1,000,000 children. The Foundation runs two signature programs each year. In the 2020-2021 school year, Indigo Foundation for the Love of Reading Literacy Fund grants are committed $1 million to 30 needy elementary schools that lack the resources to build and maintain healthy school libraries. Additionally, each fall, the Foundation’s annual Adopt-a-School program brings the Foundation together with Indigo, its employees, customers, and their communities to raise funds to support elementary schools in need through Canada and put even more books in the hands of the children who need them most. In November 2019the Indigo Adopt-a-School program has contributed more than $700,000 to more than 180 schools across Canada, reaching more than 100,000 children. To learn more about the Foundation, visit

SOURCE Indigo Love of Reading Foundation

For further information: For media inquiries, please contact: Melissa Perri, Indigo Books & Music Inc., [email protected]; Karren Arenque, MSL Canada, [email protected]

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