Iconic snack brand teams up with a sci-fi star Sonequa Martin Green and STEM Next’s Million Girls Moonshot to send budding space explorers to Space Camp
PLANO, TX, August 2, 2022 /PRNewswire/ — Girls around the world have gazed up at the night sky wondering what’s out there and dreaming of what they can achieve. Frito-Lay Variety Packs is committed to fueling those dreams of exploration, discovery and achievement by partnering with the actress and sci-fi star Sonequa Martin Green for the return of his Back-to-School Blast Off program. This year, the iconic snack brand also partnered with STEM Next’s Million Girls Moonshot, an initiative that aims to engage one million more girls in STEM learning opportunities through after-school and summer programs. by 2025. The snack brand will donate $100,000 to advance the program’s mission and send the organization’s first flight crew of aspiring space explorers to Space Camp®.
“Representation is important and sometimes all it takes to inspire us to achieve something is to see someone we can relate to doing it first,” Martin-Green said. “I am honored to have the opportunity to join Frito-Lay Variety Packs in their mission to inspire talented young girls around the world to develop their passion for STEM and pursue their dreams.”
At FritoLayVarietyPacks.com/BlastOff, families can find STEM activities created by NASA scientists using everyday household items, like designing a heat shield or building a lunar lander. Plus, when consumers share a photo of their family’s back-to-school activity with #SpaceForHer and #Entry on Instagram and/or Twitter, they’ll be entered for a chance to have a ceremonial star named. from a girl they know who is passionate about STEM. And for every photo shared on Instagram and/or Twitter, Frito-Lay Variety Packs will make a $20 donation to Million Girls Moonshot (up to a maximum of $50,000) in addition to the brand’s original $100,000 Don. See here for more details on how to participate.
Frito-Lay Variety Packs has also launched an interactive map on the website with a constellation of ceremonial stars, noting their coordinates and names. The map will continue to grow for the duration of the program and will serve as a place for girls to see their galaxy-sized dreams come to life – no telescopes needed.
“Frito-Lay variety packs have always been a back-to-school staple, and we’re excited to celebrate young girls in STEM alongside Sonequa Martin Green and Million Girls Moonshot,” said Danielle O’Keefe, senior director of brand marketing for Frito-Lay Variety Packs. “As we aspire to bring joy through our snacks, we also seek to use our position to do more. This year, we want to make our impact even more meaningful by continuing to support the dreams of young girls around the world. .”
Frito-Lay Variety Packs first launched the Back-to-School Blast Off campaign in 2021 via a $150,000 donation to establish the “Space for Her” scholarship fund, which gave girls from underrepresented communities the unique opportunity to attend Space Camp®. As part of the scholarship, the brand also created the “Space for Her-os” mentorship program, which connected scholarship winners with mentors in science and technology.
For official rules and more details on the interactive map, STEM activities, and global Back to School Blast Off campaign, please visit FritoLayVarietyPacks.com/BlastOff. You can also stay connected to the campaign by following Frito-Lay Variety Packs on instagram and Facebook.
About Frito-Lay North America
Frito-Lay North America is the $19 billion convenient food division of PepsiCo, Inc. (NASDAQ: PEP), headquartered in Purchase, NY. Frito-Lay snacks include Lay’s and Ruffles potato chips, Doritos tortilla chips, Cheetos snacks, Tostitos branded tortilla chips and dips, SunChips multigrain snacks and Fritos tortilla chips. The company operates more than 30 manufacturing facilities across the United States and Canada, more than 200 distribution centers and serves 315,000 retail customers per week through its direct-to-store delivery model. Learn more about Frito-Lay on the company’s website, www.fritolay.comon Twitter (@fritolay), on Instagram (@fritolay) and on Facebook (Frito-Lay).
PepsiCo products are enjoyed by consumers more than a billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion net sales in 2021, driven by a complementary beverage and convenience food portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Leading PepsiCo is our vision to be the global leader in convenient food and beverage by winning with PepsiCo Positive (pep+). pep+ is our end-to-end strategic transformation that puts sustainability at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for the planet and people. For more information, visit www.pepsico.com.
About STEM Next Opportunity Fund
STEM Next plays a vital role in providing STEM learning opportunities in and out of school for millions of children and closing the gender gap in STEM careers. In September 2020Launch of STEM Next The Million Moonshot Girls, which seeks to reinvent who can design, who can build, who can manufacture. It will inspire and prepare the next generation of innovators by engaging one million more girls in STEM learning opportunities through after-school and summer programs over the next 5 years. He is joined by more than 50 the partners who quickly transformed Moonshot into a powerful movement for STEM equity. Twitter: @STEMNext; @girlsmoonshot
About the US Space & Rocket Center
The US Space & Rocket Center, a subsidiary of the Smithsonian, is home to Space Camp®, Space Camp® Robotics, Aviation Challenge® and US Cyber Camp®, as well as the Apollo 16 capsule, the Saturn V rocket and the world-class INTUITIVE® Planetarium. The USSRC is the official visitor center for NASA’s Marshall Space Flight Center and is a showcase of national defense technologies developed at the US Army’s Redstone Arsenal.
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