New ASE Adopt-A-School Program Offers a Two-Way Street to Tech Recruitment – NADA

By Mike Alford, NADA 2022 President

As dealers, we all know that filling our pipeline with technicians is a challenge, which will be an area that dealers will navigate as the automotive industry transitions to electrification and dealerships determine the impact on their operations. . the National Institute for Automotive Service Excellence (ASE) is a major player in this field that works to improve the quality of vehicle repair and maintenance by testing and certifying automotive professionals. This year alone, ASE celebrated 50 years of fostering automotive excellence and launched its Adopt-A-School program with the help of industry players like NADA.

the The ASE Education Foundation’s New Adopt-A-School Program is a great opportunity for dealers to give back and also receive business benefits.

Smart dealerships have recognized for years that “growing your own business” is a key strategy for overcoming recruitment and retention challenges. The best way to do this is to link up with automotive, truck and collision repair training programs at local high schools and colleges.

Currently, students are taking automotive training courses at nearby schools in preparation for entering the job market. The good news is that schools are providing students with the basic training they need to get started, and through the Adopt-A-School program, these students will also get hands-on, real-world experience.

Adopt-A-School offers several ways for dealers to show support for their local high school and college training programs, and it also benefits their businesses by connecting them with the next generation of service professionals. Dealers who have already adopted the schools are seeing the benefits of these efforts. The Adopt-A-School program not only empowers these organizations to be good corporate citizens, but it also provides a way for them to access and mentor future employees. This is a tremendous opportunity all around.

However, the business school partnership must be two-way. Schools want to provide well-trained entry-level technicians, but they need help and feedback from dealers to be successful and meet their employment needs. Schools need industry partners to provide advice and guidance, introduce career opportunities to their students, and help them gain hands-on experience that will develop their skills and encourage them to pursue automotive careers.

When a dealership supports a local school’s training program, they not only build the future talent pool for their service facilities, but they can also increase community awareness for their business, find candidates for a variety jobs in his company and strengthen teamwork. and morale.

NADA has been a major contributor to the program and wants all dealers to get involved!

To make it easy for dealers to start supporting their local schools, we’ve created an Adopt-A-School Toolkit to guide you through the program. Dealers can start with small, simple activities and increase their involvement as desired. Learn more and take the first step towards recruiting the next generation of technicians. download the brochure here or by visiting the Adopt-A-School page here.